Where does your price sit,
and why there?
Lidario answers both by measuring. Public listing and product pages are measured at the frequency you set — through the day, overnight, once a week — and the result is a single briefing you read in two minutes.
What is delivered
The briefing below is an example and every figure in it is illustrative. The real one carries your scope, your channels and your products.
| Model | Your price | Lowest in market | Channel | Gap |
|---|---|---|---|---|
| 75″ Mini LED | 118,999 | 99,599 | retailer C | +19,400 · 19.2% |
| 65″ OLED | 89,999 | 76,499 | marketplace · seller B | +13,500 · 17.6% |
| 85″ QLED | 142,499 | 129,999 | brand store | +12,500 · 9.6% |
| 55″ OLED | 64,999 | 57,999 | retailer C | +7,000 · 12.1% |
| 43″ LED | 21,499 | 19,299 | marketplace · seller B | +2,200 · 11.4% |
It catches what a manual check misses.
Situations the measurement finds in practice. Each is hard to see by checking page by page, and costly to miss.
Every briefing writes the gap, and writes what caused it. On a day when no single cause explains the movement, it says exactly that — the section is never left empty and never filled with a guess.
Today a person is doing this by hand.
Twenty-eight tabs open. Prices copied into a spreadsheet one by one. Next week the same job in a slightly different shape. By the time the table reaches a meeting the data is three days old, week one doesn’t line up with week two, and nobody fully trusts the number.
Lidario does the same job at every measurement, always the same way. Manual tracking ends, and in its place there is a record that is comparable from the first day.
Who it is for
One measurement, delivered differently to three levels of responsibility.
Category manager · channel manager
Lidario Price — the recurring briefing. What changed since the last measurement, where the table stands now, and the full list in the attached Excel. No extra work to keep up with the category you are responsible for.
Director
Period summary. A week or a month in total: how many days were measured and where the picture moved over the period. One page.
Board
Lidario Market. Category-wide measurement, macro to micro: what is on the market, who is selling it, and what changed over time.
How it starts
No integration, no project plan, no software to install.
You choose
From the sources Lidario already supports, you say what should be measured and how often.
We set it up
Scope, identity matching and measurement frequency are configured on our side.
48 hours
The first briefing is delivered. After that it keeps arriving on its own.
Identity first, then measurement.
A measurement is worth exactly as much as its certainty that two listings are the same product. Lidario works where a global product code (EAN/GTIN) exists, because that code is the only thing that turns “the same product, somewhere else” from a guess into a verifiable fact.
A listing whose identity cannot be confirmed is left out of scope, and the briefing says so with the count. A measurement that hides what it excluded is not a measurement.
History cannot be collected later.
Anyone can tell you what a page says today. The value is in the months behind it, and those months only accumulate if the measurement was running on the days nobody was asking.
History accumulates forward only: a day that was not measured cannot be recovered later.
How we measure
Public listing and product pages only. No connection to any company’s internal systems, no information requested from anyone, and no price information shared with anyone — this is not an exchange of information between companies.
It is a measurement: it contains no price advice and no recommendation. What you do with the result is your decision, and that is how it should be.