Lidario measures the market
and writes it up in one briefing.
Public listing and product pages on marketplaces and retailer sites, measured at the scope and frequency you set. The briefing says where things stand in the market and what changed since the last measurement.
Who it is for
One measurement, reaching you in three shapes depending on the span of the question.
Whoever runs the category day to day
Lidario Price — the recurring briefing. What changed since the last measurement, where the table stands now, and the full list in the attached Excel. No extra work to keep up with the category you are responsible for.
Whoever reports the period
Lidario Price · period summary. The closed week in total: where the table moved over the period, which products stayed above the market for most of it, and where the gap formed. Full detail in the attached Excel.
Whoever sets the direction
Lidario Market. Category-wide measurement, macro to micro: what is on the market, who is selling it, and what changed over time.
The Lidario Price briefing
Where your price sits against the market and what changed since the last measurement, on one page. The briefing below is an example and every figure in it is illustrative; the real one carries your scope, your channels and your products.
| Product | Your price | Lowest in market | Channel | Gap |
|---|---|---|---|---|
| Vitamin C serum 30 ml | 1,849 | 1,529 | retailer C | +320 · 20.9% |
| Sunscreen SPF 50+ 50 ml | 1,299 | 1,109 | marketplace · seller B | +190 · 17.1% |
| Face cream 50 ml | 1,249 | 1,099 | brand store | +150 · 13.6% |
| Cleansing gel 200 ml | 899 | 799 | retailer C | +100 · 12.5% |
| Micellar water 400 ml | 649 | 579 | marketplace · seller B | +70 · 12.1% |
What the measurement finds
Each of these comes out of comparing the measured points at the same moment. Each one is written up separately in the briefing.
Every briefing also says where a gap forms: in the seller’s price or in the channel’s basket discount.
Three rules of the measurement
Every measurement is made the same way.
Same sources, same order, same rules. A difference between two measurements comes from the market, not from the way it was measured.
Identity first, then measurement.
Two listings are compared only once they are confirmed to be the same product. A listing that cannot be confirmed is left out of scope, and the briefing gives the count.
It runs on the days nobody asks.
The measurement is on a schedule, read or not. A day that was not measured cannot be added later.
How it starts
No integration, no project plan, no software to install.
You set the scope
Which category, which products, which channels and how often. A public site that is not measured yet can be added once its access rules (robots.txt) are confirmed to allow it.
We set it up
Sources, product matching and measurement settings are prepared on our side. Nothing to install on yours.
48 hours
Once the scope is confirmed, the first briefing reaches your inbox within 48 hours. After that it arrives on its own, at the frequency you set.
How we measure
Only public listing and product pages are measured. No company’s internal system is connected to, nothing is requested from anyone, and no price information is shared with anyone — this is not an exchange of information between companies.
No target or recommended retail price goes into the measurement, and the briefing does not judge any price against a target. Each customer’s scope and briefing belong to that customer alone; who has what measured is never shown to another customer.
This is a measurement; it carries no price advice and no recommendation. What you do with the result is your decision.